BFA-MILANO uses in its courses the main and most famous textbooks related to the topics covered in the lessons. Additional educational texts on Makeup, Fashion, History of Costume, Photography, Cosmetology, Communication, as well as all the most important magazines of the sector, are always available for students, free of charge and upon reservation. In the lessons, both specific products for professional make-up and those that are more commercially known, including bio and vegan make-up are always used, for maximum educational and training effectiveness depending on the respective, specific characteristics that differentiate them (composition, INCI, performance, application methods, scope of use).
IMAGE DESIGN
TOTAL LOOK COURSE - ALL INCLUSIVE
MAKE-UP | HAIR | NAILS | FASHION STYLING | PHOTO | ACCESSORIES
The skills to make the difference.
Through theoretical lessons and practical demonstrations held by professionals from the various creative sectors of fashion, beauty, advertising, publishing, social media and the configuration of targeted projects with total look image proposals and specific accessories for editorials, advertising campaigns and visual contents for the web, the participants will learn to define and realize the representative image of a brand or a product and to favor its dissemination through the creation of an original and winning visual communication.
The course is aimed at those (professionals or students) who wish to significantly implement their technical and professional knowledge in the field of visual, creative and commercial communication. The exclusive educational program, extremely complete and in-depth, involves the analysis and study of the creative, artistic and professional sectors that contribute to creating, defining and creating the images that are the protagonists of modern communication, providing the know-how to operate competently in all the creative sectors of the Fashion System, of advertising and / or for your personal brand or company.
The training course, of a total duration of 200 hours, starting from an excursus on the history of costume, fashion, beauty and communication used to represent them during the various eras, continues with the analysis and knowledge of the fundamental areas that, in synergy and integration between them in varying proportions, they determine the study and definition of the final "image" and convey it in a virtuous way to the reference market and destination: make-up, hair styling, nail art, the photography, accessories, up to contemporary visual communication and the definition of brand identity.
The skills provided will also make it possible to implement in a decisive manner the ability to manage work teams for the creation of photo shoots, videos, image editing and related sets, interacting with knowledge of the professional figures involved in the entire creative process, as well as improving the autonomy and effectiveness in the use of the web and social media both to enhance and promote one's exclusive professional identity, and to emphasize the image of a brand or product through a visual language of sure impact or an empathic and engaging story telling.
The topics covered and the training experiences of the course, together with their specific skills and talents, will constitute an important knowledge that can be applied in many professional, artistic and creative sectors: significantly enriching their professional profile, favoring new job opportunities, 'access to further specialization training courses, or by integrating your CV with important contents.
Moreover, at the end of the course, students who wish to continue further integrating their training and their technical knowledge or wish to specialize in a specific professional sector, will be able to access specific supplementary packages designed to be an ideal complement to what they have already learned or to Courses of Training or Specialization to train professional profiles ready for the subsequent insertion into the world of work.
COURSE ACCESS
The course is aimed at professional operators in the fields of Fashion, Beauty and Image Consulting and to students of Schools, Academies and Vocational Training Institutes.
• Image Consultants • Make Up Artists • Hair Designers • Stylists •
• Photographers •
• Fashion Influencers • Fashion Designers • Beauty Influencers • Personal Shoppers •
SUBJECTS COURSE
Elenco dei servizi
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Make-UpVoce di elenco 1
Knowledge of the figure of the make-up artist and of the "connected" professional categories • Make-up workstation: the tools of the trade • The cosmetics market: an ever-expanding sector • Theory of color and application to make-up • The aesthetic reaction to the harmony of colors • Correction or accentuation of morphs with make-up • Preparation Face Chart - Professional make-up card • Visual research for beauty & fashion proposals, and the main exploitable channels. • History of makeup in fashion • History of make-up in the ages • The main make-up artists and icons that have revolutionized the history of the beauty look • Photographic make-up and make-up management based on the type of lighting • Creative Make-Up: the role fundamental of the make-up in the current visual communication • Make-Up Women's fashion • Make-up Men's fashion • Nude Make-Up • Make-Up in the Fashion Show • Make-Up in Advertising ● Make-up in Editorial • Make-up look fashion shows collections : FW New York, London, Milan, Paris 2019: styles and trends.
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HairVoce di elenco 2
• Knowledge of the figure of the Hair Stylist and of the "connected" professional categories • Hairstyling station: the tools of the trade • Theory of color and its application to hairstyling • To better understand the figures in the Hair sector: Hairdressing and Hair Stylist / Colorist hairdresser etc. • Correction or accentuation of morphology with hairstyling • Visual research for beauty & fashion proposed, and the main exploitable channels. • History of HairStyling in Fashion • History of Hairstyling in the Ages • The main HairDesigners and icons that have revolutionized the history of the beauty look • Management of the hasistyling on the photo set • Hair-Up Women's Fashion • Hair-Up Men's Fashion • Hair in black and Asian types • Haistyling in Fashion Show • Hairstyling in Advertising ● Hairstylingin Editorial • Hair look fashion shows collections FW New York, London, Milan, Paris 2019: styles, trends. • Creative hairstyle in fashion • Creative hairstyle in contemporary visual communication • Extreme Hair concept
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NailsVoce di elenco 4
• Nails workstation: the tools of the trade • History: how the manicure has changed in the ages • Hand / Foot Beauty: care of the model's hands and feet and the various temporary or permanent solutions that can be adopted • The specialized reference professionals • The figure of the manicurist / pedicurist • The figure of the nail technician • Basic manicure and pedicure • Semi-permanent gel enamel / enamel / modification and correction of the nail bed with gel or acrylic casting: how to choose the most suitable solution based on type of client and budget • Tips and temporary elongation • Tips and permanent elongation • Hand care management based on the focus of the work • Types of nail shape • Manicure and the main trend nails in epochs • Chromatic and harmonic combination of the enamel • Extreme nailconcept • Visual search for beauty & fashion proposed, and the main exploitable channels. • FW New York, London, Milan, Paris 2019: styles, trends.
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Fashion Styling
• Knowledge of the figure of the Fashion Stylist • Difference between stylist and stylist - the key roles of the two professional figures • The role of the Fashion Stylist in the world of Fashion and ADV and in image consultancy for retail customers: creating looks with specific identity based on the type of work commissioned • History of the 20th century costume • The main trendsetters who made the history of each era • The main stylists and designers who revolutionized the history of costume in every era • The clothes and the cult accessories from every era revisited and incorporated into a contemporary look • The construction of a specific type of look and the consequent suggestion of the observer • Anticipating the future: the avant-garde vision and the revisiting of a garment • The key points of styling for the creation of various types of styles: classic, sporty, casual, classic, elegant, bon-chic etc. • Creative styling for "extreme" images with a strong visual impact.
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PhotoVoce di elenco 3
• The role of the photographer for the winning construction of an image • Notions of photography and knowledge of the main photographers, both past and present. • Visual communication: cutting, laying, subject, light, etc. • The types of lighting for the construction of a set • The influence of light on colors • Variables of color in photography depending on the light: hue, brightness, saturation. • The various types of sets • Classic photographic cuts • Fashion and adv photographic cuts based on the message to be transmitted • Light management and photographic cutting for each accessory category • Model management on the set • The various types of backdrops and their use for the construction of a set • Photographic retouching and post-production • The various types of posing and lighting based on the type of work • The relationship with the assistants on the set • Knowledge of the various equipment of a photographic set • Management of the external photo shoot • Selection criteria of the shots to be selected based on the destination of the photo.
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Accessories
When the accessory is the protagonist: Bags • Glasses • Jewelery (necklaces, earrings, rings, bracelets, brooches, etc) • Hats • Scarves and Scarves • Gloves • Shoes • Creation and management of the moodboard • Studio of the most suitable studio to advertise every specific category of accessory • Construction of the light to advertise accessories in styll life • The image design of the still life based on the use of the shots: classic, e-commerce-catalog, ADV, fashion, extreme • Choice of model / model in based on the “mood” of the commissioned work • Classic, casual, sporty, elegant, luxury styling, to be combined with every type of accessory • The correct combination between the various accessories and between the accessory and the dress: the balance perfect • Analysis of current and past fashion accessory advertising campaigns: case history • The combination of accessories and "must" colors.
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Visual Communication
• Current visual communication • Creating emotions and telling stories through the creation of “ad hoc” images • Diversification by platforms: TV, radio, paper, web. • Diversification by target audience • "The fashion image" in current communication • The social phenomenon • How to exploit personal creativity to tell a story and represent the identity of a brand through images • The story telling • Case history of success • i! Guru "of visual communication 2.0 • Visual Merchandising • Visual communication on the web and in social networks • Visual communication in fashion and advertising • Job opportunities in the creative sectors of the market.
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Brand Identity
What is the "Brand Identity" • How to correctly identify a company, a product, a professional • The importance of the logo • The use of a "claim" to identify a brand • The choice of font and graphics suitable for visual communication of a brand • Commercial positioning and public perception of a brand or a product • Case History: success stories • Perconal branding: knowing how to make the most of the current market with the right image and an original and winning communication The representation of the values and strengths of a brand through communication • Managing brand identity on the web and in social networks • Brand identity: an added value to be managed over time.
COURSE SHEET
THE COURSE INCLUDES
● Personal Educational Kit
● Theoretical lectures in English and practical exercises in the classroom and outside
● Professional Photo Shooting
● Personal USB stick with Lecture notes in English, Technical Material
● Access and use of textbooks on Fashion, Photography, Make-Up, Costume, Cosmetology
● Consumables
● Teaching assistance on professional sets
AT THE END OF THE COURSE THEY ARE RELEASED
● CERTIFICATE of Course Frequency and Professional Specialization in
Image Design - Visual Communication
● PORTFOLIO Complete photo of all the professional projects carried out in the course
● BOOK Professional photo of a concept realized by the student
TOTAL DURATION 200 hours
Exclusive Individual Formula "One-to-One"
FREQUENCY
from 2 to 4 days a week, 8-hours X 25 lessons
COST OF THE COURSE
€ 9.000,00 including VAT
The cost of the course can be divided into installments, net of the registration fee.
The price indicated is all-inclusive, there are no additional costs for registration, examination or purchase of extra products.
SIGN UP FOR THE COURSE
It is possible to register directly online by filling in the appropriate Form or by e-mail, printing and sending the registration form completed and signed together with a copy of the deposit payment of € 1,000.00 by PayPal or bank transfer to: info@beautyfashionacademy .it
Availability for registration starting from the month of Genuary 2022
Requirements for the access of non-EU foreign students in Italy
For the admission to the Make-Up Course of foreign students residing in non-EU countries in addition to their valid personal documents you need a passport or other travel document and the entry visa (for visit and / or tourism, for work , for study and / or research, by family, etc.), which must be requested from the Italian embassy or consulate in the country of origin or permanent residence of the non-EU foreign citizen. Entry into Italy is allowed with short-stay visas, valid for up to 3 months, and for long-term stays involving the granting of a long-term residence permit with the same motivation as the visa. For stays of less than three months, visas issued by diplomatic authorities of other states with which Italy has ratified agreements or on the basis of Community rules are considered valid.
CONTACT
info@beautyfashionacademy.it - +390282874595 / +393662797461
